Milan, Via Paolo Frisi
History
2000
XXII March
In the early 2000s we opened our most beautiful shop, located in Corso XXII Marzo, a stone's throw from the centre. Thanks to precious instrumentation equipped with an electronic microscope, proportioniometer and the fluorescence machine of our jewelery laboratory, we offer selected diamonds and certificates and precious stones among the rarest and most sought after in the world such as the Paraiba Tourmaline.
INNOVATION
Tailor-made services
This shop has become our creative head quarter where, thanks to 3D technology, we design and design all our jewellery.
We offer assistance for watches of all brands thanks to our watchmaking laboratory.
1990
Small Joys
It was the 1990s when we opened Piccole Gioie, the most youthful and modern shop of the time created for the sale of the first Swatches in Milan, conceived totally open to the public for a new type of visual sales, everything exposed and no barriers. Completely open to the public.
1969
Argonne Avenue
In 1969 we inaugurated the first shop window in Viale Argonne 1, to which the second and third were added and over time a showroom on the first floor for a more private and welcoming sale.
2022
Historic Shop
Activity Recognized and included in the dawn of the Historic Workshops of the Municipality of Milan.
“For the industriousness, commitment and passion that have allowed us to maintain the value of the company over time.
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